We have established Aronia Ireland Ltd to design, develop and provide effective and appealing products to consumers – based on the amazing nutritional properties of aronia berries – thanks to their exceptionally high polyphenol content. The brand name for our aronia products is PhyterBerry™ .
You can read more about the science here.
Dr. Steve Collins
MBE MD
Steve is a medical doctor with a PhD in nutrition, awarded an MBE for his services to humanitarian work in Africa. He is Ireland’s first Senior Ashoka Fellow Social Entrepreneur and a renowned expert in the treatment of starvation.
During his 30 years working to alleviate famine, he set up two organisations; Valid International Ltd and an Irish charity Valid Nutrition. He has been instrumental in challenging and changing the way malnutrition is addressed, developing an innovative community-based method for the treatment of malnutrition that is now the global gold standard for the treatment of starvation. Mitigating the effects of climate change is a particular conviction and Steve has been leading R&D work that has produced an exciting amino acid enhanced plant-based nutritional product with proven efficacy in the treatment of malnutrition.
Aronia berries are already grown in many parts of Europe and are very well adapted for growing in Ireland. At Derry Duff, Steve’s organic farm in West Cork, in the hills near Bantry, he is pioneering regenerative agriculture and cutting-edge nutrition and is completing an initial plantation of aronia bushes.
Creating successful products using aronia berries would open up huge potential for many rural Irish farmers, as they look to diversify away from carbon intensive practices of sheep and cattle farming.
Paul Murphy
Paul is an experienced business leader and company Director with a background in marketing. He spent 27 years with Unilever in a variety of local and international roles, including Chairman of their Irish operations.
Most recently he has worked with Steve as Chief Executive of Valid Nutrition. In this role he has been driving innovation and change to reform the global market for therapeutic foods – applying customer and consumer focused business practices to improve outcomes for malnourished children.